The goal of content marketing is rank for search terms that convert to customers, in the example https://localnashvillehoney.com
“Nashville Honey” “Nashville Local Honey” and “Local Honey Near Me” are key to being discovered by new customers and more web traffic. Consistent new content gets found for other key phrases.
The YouTube channel gets traffic: https://www.youtube.com/@localnashvillehoneydonelson
The podcast uses the SERP Term jingle. All episodes are produced with approved scripts. Client only approves scripts.